These projects have used a range of theoretical approaches such as poststructuralism and genealogy

Abstract: This article introduces a qualitative research method called discourse tracing. Discourse tracing draws from contributions made by ethnographers, discourse critics, case study scholars, and process tracers. The approach offers new insights and an attendant language about how we engage in research designed specifically for the critical-interpretive and applied analysis of discourse. More specifically, discourse tracing analyzes the formation, interpretation, and appropriation of discursive practices across micro, meso, and macro levels. In doing so, the method provides a language for studying social processes, including the facilitation of change and the institution of new routines. The article describes the current theoretical and political landscape of qualitative methods and how discourse tracing can provide a particularly helpful methodological tool at this time. Then, drawing from a qualitative study on of school lunch policy, the authors explain how to practice discourse tracing in a step-by-step manner. Keywords: discourse analysis; research methods; critical; interpretive; applied Article: The last 10 years has witnessed an increased interest in qualitative, applied, and critical research. Examples of this work are continuing to infiltrate a variety of social scientific disciplines, including communication, education, sociology, management, gender, and ethnic studies (e.g., see Collinson, 2003; In short, a great deal of scholarly inquiry makes use of critical-interpretive and applied research on issues of language; power; discourse; and context for the purpose of providing grounded, practical insight. In this article, we outline a qualitative practice of analysis called discourse tracing that is specifically suited for such studies. Discourse tracing enables scholars to critically analyze the power relations associated with change and proceed with a systematic data analysis process that is accessible and transparent. In doing so, it provides an important chord to join the fermenting song of qualitative inquiry and performance Discourse tracing provides a method well suited for a variety of research projects, drawing upon and extending a rich tradition of qualitative methods and critical-interpretive theory. Projects that might find discourse tracin

Respectable Drinkers, Sensible Drinking, Serious Leisure: Single-Malt Whisky Enthusiasts and the Moral Panic of Irresponsible Others

In the public discourse of policy-makers and journalists, drinkers of (excessive) alcohol are portrayed either as irresponsible, immoral deviants or as gullible victims. In other words, the public discourse engenders a moral panic about alcohol-crazed individuals, who become what Cohen [1972. Folk devil and moral panics. London: Routledge] identifies as folk devils: the Other, abusing alcohol to create anti-social disorder. However, alcohol-drinking was, is and continues to be an everyday practice in the leisure lives of the majority of people in the UK. In this research article, I want to explore the serious leisure of whisky-tasting to provide a counter to the myth of the alcohol-drinker as folk devil, to try to construct a new public discourse of sensible drinking. I will draw on ethnographic work at whisky-tastings alongside interviews and analysis of on-line discourses. I show that participation in whisky-tasting events creates a safe space in which excessive amounts of alcohol are consumed, yet the norms of the particular habitus ensure that such drinking never leads to misbehaviour. In doing so, however, I will note that the respectability of whisky-drinking is associated with its masculine, white, privileged habitus – the folk devil becomes someone else, someone Other

"Oh! What a tangled web we weave": Englishness, communicative leisure, identity work and the cultural web of the English folk morris dance scene

In this paper, we consider the relationship between Englishness and the English folk morris dance scene, considering how the latter draws from and reinforces the former. Englishness is considered within the context of the cultural web; a tool more often applied to business management but linked to a sociological viewpoint here. By doing so, we draw the connections between this structured business model and the cultural identity of Englishness. Then, we use the framework of the cultural web and theories of leisure, culture and identity to understand how morris dancers see their role as dancers and ‘communicative leisure’ agents in consciously defending Englishness, English traditions and inventions, the practices and traditions of folk and morris, and the various symbolic communities they inhabit. We argue that most morris dancers in our research become and maintain their leisured identities as dancers because they are attracted to the idea of tradition – even if that tradition is invented and open to change

Leisure, Popular Culture and Memory: The Invention of Dark Age Britain, Wales, England, and Middle-earth in the songs of Led Zeppelin

In the period of high modernity, and in the process of establishing the imperial nation-state of Great Britain, historians, archaeologists and enthusiastic amateurs searched high and low for material evidence and primary sources from what was called the Dark Ages. There is a gap in knowledge about this past, and all discussion rests on finding meaning in fading inscriptions, or dark earth, or trusting completely the writings of Bede and Gildas. The search for an identity and history for the nation for Great Britain was based on nationalist beliefs about Englishness, Britishness or Welshness. In the twentieth-century, the problem of Englishness, place and myth led Tolkien to write his Middle-earth stories in his leisure time. At the same time, the problem of Welshness or Britishness saw a growth in interest – in film and books - in Arthurian traditions, and a tourist interest in the Celtic fringe of Britain. In this paper, I show how the songs and album covers of Led Zeppelin, and their film The Song Remains the Same, draw upon both the work of Tolkien and the Arthurian traditions to construct ideas of masculine belonging in some mythological medieval time and place. While this constriction is idiosyncratic to the artists, they are drawing on and justifying the wider problem of England, Wales and Britain in leisure and culture